:root {
  --orange: #ff5200;
  --orange-alt: #ff5200;
  /* Darker orange for small text / white-on-orange buttons (WCAG AA) */
  --orange-ink: #b33a00;
  --orange-btn: #c24100;
  --orange-soft: rgba(255, 82, 0, 0.12);
  --white: #ffffff;
  --bg: #ffffff;
  --bg-soft: #F7F7F5;
  --dark: #111111;
  --dark-2: #1A1A1A;
  --muted: #595959;
  --border: #EAEAEA;
  --ease: cubic-bezier(0.16, 1, 0.3, 1);
  --font: "Plus Jakarta Sans", system-ui, sans-serif;
  --nav-h: 100px;
  --container: 1280px;
}

*,
*::before,
*::after { box-sizing: border-box; margin: 0; padding: 0; }

html { scroll-behavior: smooth; }

body {
  font-family: var(--font);
  color: var(--dark);
  background: var(--bg);
  font-size: 18px;
  line-height: 1.6;
  overflow-x: hidden;
}

img, video { max-width: 100%; display: block; }
a { color: inherit; text-decoration: none; }
button, input, select, textarea { font-family: inherit; }
ul { list-style: none; }

.container {
  width: min(100% - 48px, var(--container));
  margin-inline: auto;
}

.skip-link {
  position: absolute;
  left: -999px;
  top: 8px;
  background: var(--orange);
  color: var(--dark);
  padding: 8px 12px;
  z-index: 10000;
}
.skip-link:focus { left: 8px; }

.eyebrow {
  display: inline-flex;
  align-items: center;
  gap: 8px;
  font-size: 12px;
  text-transform: uppercase;
  font-weight: 600;
  color: var(--orange-ink);
}

.display {
  font-size: clamp(3rem, 7vw, 7rem);
  line-height: 0.92;
  font-weight: 600;
  max-width: 100%;
  overflow-wrap: break-word;
}

.h2 {
  font-size: clamp(2.2rem, 5vw, 4.5rem);
  line-height: 1;
  font-weight: 600;
}

.h3 { font-size: clamp(1.4rem, 2.4vw, 2rem); }

.lead {
  font-size: clamp(1.05rem, 1.4vw, 1.25rem);
  color: var(--muted);
  max-width: min(42rem, 100%);
  overflow-wrap: break-word;
  word-wrap: break-word;
}

.text-link {
  display: inline-flex;
  align-items: center;
  min-height: 44px;
  padding: 8px 0;
  font-weight: 600;
  color: var(--orange-ink);
}

/* Typography rhythm — spacing between headings and content */
.eyebrow + .h2,
.eyebrow + .h3,
.eyebrow + .display {
  margin-top: 12px;
}

.h2 + .lead,
.h3 + .lead {
  margin-top: clamp(20px, 2.8vw, 32px);
}

.h2 + .topic-pills,
.h3 + .topic-pills,
.lead + .topic-pills {
  margin-top: clamp(24px, 3vw, 32px);
}

.lead + .service-deliverables {
  margin-top: 20px;
}

.h2 + .icon-grid,
.h2 + .value-grid,
.h2 + .stat-row,
.h2 + .process,
.h2 + .compare-grid,
.h2 + .insight-grid,
.h2 + .work-showcase,
.h2 + .work-grid,
.h3 + .work-showcase,
.h3 + .icon-grid,
.h3 + .filters {
  margin-top: clamp(28px, 4vw, 40px);
}

.why-card .eyebrow + h3 {
  display: block;
  margin-top: 12px;
}

.why-card h3 {
  margin-bottom: 8px;
}

.process article h3 {
  margin-top: 10px;
  font-size: 1rem;
  line-height: 1.45;
}

.work-meta + .h3 {
  margin-top: 8px;
}

.h3 + .lead {
  margin-top: clamp(16px, 2vw, 24px);
}

.accent { color: var(--orange); }
.cta-band .accent { color: #fff; }

.section { padding: clamp(72px, 10vw, 140px) 0; }
.section-soft { background: var(--bg-soft); }
.section-dark { background: var(--dark); color: #fff; }

.split {
  display: grid;
  grid-template-columns: 1fr 1fr;
  gap: 64px;
  align-items: end;
}

.sr-only {
  position: absolute;
  width: 1px;
  height: 1px;
  overflow: hidden;
  clip: rect(0 0 0 0);
}

.hero {
  min-height: 100vh;
  display: grid;
  align-items: end;
  padding: 140px 0 64px;
  position: relative;
  overflow-x: clip;
  overflow-y: hidden;
}
.hero > .container {
  width: min(100% - clamp(28px, 6vw, 48px), var(--container));
  max-width: 100%;
}
.hero-visual {
  margin-top: 40px;
  display: grid;
  grid-template-columns: repeat(3, 1fr);
  gap: clamp(10px, 1.5vw, 18px);
  width: 100%;
}
/* Full-bleed trio of vertical 9:16 reels — no side whitespace */
.hero-phone {
  width: 100%;
  aspect-ratio: 9 / 16;
  border-radius: clamp(16px, 2vw, 28px);
  overflow: hidden;
  background: #0a0a0a;
  position: relative;
}
.hero-phone video,
.hero-phone img {
  position: absolute;
  inset: 0;
  width: 100%;
  height: 100%;
  object-fit: cover;
  display: block;
}
.hero-actions {
  display: flex;
  gap: 12px;
  flex-wrap: wrap;
  margin-top: 28px;
  max-width: 100%;
}
.process {
  display: grid; grid-template-columns: repeat(5, 1fr); gap: 16px;
}
.process article {
  border-top: 2px solid var(--dark); padding-top: 16px;
}
.process span { color: var(--orange-ink); font-size: 13px; font-weight: 700; }
.why-grid { display: grid; grid-template-columns: repeat(3, 1fr); gap: 18px; }
.why-card {
  padding: 28px; border: 1px solid var(--border); border-radius: 16px; min-height: 180px;
  transition: 400ms var(--ease);
}
.why-card:hover { border-color: var(--orange); transform: translateY(-4px); }
.work-grid { display: grid; grid-template-columns: 1.2fr .8fr; gap: 16px; }
.work-grid .tall { min-height: 520px; }
.work-grid .wide { min-height: 320px; }
.filters { display: flex; flex-wrap: wrap; gap: 8px; margin: 32px 0; }
.filters button {
  border: 1px solid var(--border); background: #fff; padding: 8px 14px; border-radius: 999px; cursor: pointer;
}
.filters button.is-active { background: var(--dark); color: #fff; border-color: var(--dark); }
.page-hero { padding: 160px 0 40px; }
.contact-grid { display: grid; grid-template-columns: 1fr 1fr; gap: 48px; }
.cta-band { padding: 100px 0; text-align: center; background: #737373; color: #fff; }
@media (max-width: 1024px) {
  .hero-visual {
    grid-template-columns: repeat(3, 1fr);
    gap: 10px;
  }
  .process,
  .why-grid,
  .work-grid,
  .contact-grid {
    grid-template-columns: 1fr;
  }
  .work-grid .tall { min-height: 260px; }
  .hero-actions {
    width: 100%;
  }
  .hero-actions .btn {
    flex: 1 1 auto;
    min-width: min(100%, 160px);
    justify-content: center;
  }
}

@media (max-width: 768px) {
  .hero-visual {
    grid-template-columns: 1fr;
    max-width: min(100%, 380px);
    margin-inline: auto;
  }
}